Roll Over Banners
Roll Over Banners are expandable banner ads that grow in size when the cursor is placed over the banner ad. The primary advantage is a vastly expanded advertising area. Tracking of brand interactivity can also be achieved. With Roll Over Banner ads, you can measure interactivity with the ad, even if no click through action is initiated. Roll Over Banner ads are created with Flash and can also support streaming video.
Below is an example of a Roll Over Banner with video included.
Specifications:
- Width: 468 pixels
- Height: 60 pixels
- File Size: 12k to 15k
- Additional Download Max: Up to an additional 85k may be loaded after a user interacts with (moves their cursor over or clicks on) the banner.
- Notes: A banner may expand to as large as 468x240 after a user moves their cursor over it, and should automatically close when the cursor moves off the banner (back to 468x60). If intended as a dropdown under the banner, this means 468x180 would be the dropdown image size. It is recommended the ad contain a visual prompt to the user that the ad can be expanded, or call to rollover.